The Worldads Model

How Worldads Will work

WorldAds leverages Decentralized Physical Infrastructure Networks (DePIN), distributed data storage and blockchain technology to revolutionize the traditional digital-out-of-home (DOOH) advertising ecosystem.

The key components of the WorldAds model are vehicle-mounted digital screens, NFT-based ownership, distributed data storage, ad management software, automated smart contracts, and on-chain revenue sharing.

Here’s an overview of how each participant plays a role in the system:

In summary, WorldAds’ business model connects several key stakeholders through a blockchain-powered ecosystem:

Financers (Node Owners) fund the acquisition of screens by purchasing NFTs, which represent ownership of each smart digital screen.

Partners (Screen / Node Operators) manage the physical screens, ensuring they are properly installed, maintained, and operational while sharing in ad revenues.

Riders (Vehicle Owners) provide the vehicles for ad placement, generating additional income.

Advertisers create and run targeted campaigns on the screens, paying for exposure based on real-time data and smart contract-based payment structures.

Decentralized Oracles: are used to gather real-time data on ad delivery and engagement metrics, such as location and viewer interactions. This data is fed back into the blockchain to ensure that advertisers only pay for actual exposure.

Through blockchain and NFT technology, WorldAds offers a transparent, efficient, and scalable advertising platform that benefits all participants—ensuring greater participation, fairer revenue distribution, and better-targeted advertising compared to traditional digital-out-of-home models.

Every digital advertising screen is represented by an NFT. These NFTs serve as ownership certificates for the corresponding screen, allowing for easy trading, leasing of the screens.