Abstract

WorldAds is pioneering a new era in digital out-of-home (DOOH) advertising by leveraging Cardano's blockchain to create a decentralized physical infrastructure mobile advertising network.

Statistically, the global Digital Out-of-Home (DOOH) advertising market is projected to reach $15.5 billion in 2024. Source

Digital Out-of-Home advertising is the use of digital displays, screens, and billboards to deliver targeted advertisements to the right audience.

Worldads proposed solution utilizes smart LED displays mounted on vehicles, combined with Decentralized Physical Infrastructure Networks (DePIN) and distributed storage elements and NFTs to transform the way advertisements are created, managed, and delivered.

The ads are usually designed to engage audience in diverse environments, are quite different from traditional advertisements which are usually static.

This innovative platform enables advertisers to run targeted, real-time ad campaigns while providing democratized ownership to the ad screens and financial participation through the use of blockchain and NFTs.

WorldAds is re-introducing Digital Out Of Home Advertising but with a twist — now with blockchain, DePIN and NFTs.